08 Jun 2018
Philips Kitchen Appliances has launched a mega initiative - Philips Fresh Express to draw people's attention towards the need for nutrition this summer, not just for themselves but also for those who are less privileged.
As a part of this initiative, the Philips Fresh Express - a mobile van equipped with Philips juicers and fresh fruits - will visit places like NGOs, senior citizen homes, urban slums and government schools to provide people with a glass of healthy juice. Radio Mirchi - a partner in this activity - will drive awareness through its popular shows and will engage with listeners to come up with the suggestions on the route that Philips Fresh Express should take.
This activity kick started today and will continue through the heat wave till June 16, 2018 and aims to directly reach and refresh thousands of people across 5 cities including Delhi NCR, Mumbai, Kolkata, Pune and Bangalore. Philips Kitchen Appliances aims to reach millions of others through radio and spread awareness about the need for nutrition in this season.
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